When the Star Ranch Angus beef brand wanted to raise awareness in three Pennsylvania markets, we created a successful hyperlocal B2C retail ad campaign that helped consumers stretch their tight summer food budgets by promising them, “More Beef for Your Buck.”
With an integrated brand strategy and creative campaign we promoted Star Ranch Angus beef at a price point that was attractive to inflation-weary consumers. The campaign ran alongside a Star Ranch Angus beef summer grilling promotion and was co-branded for two retailers with stores in Allentown, Reading and Philadelphia.
To leverage the season, we created a webpage dedicated to all things summer grilling, including must-have summer beef cuts, delicious recipes and grilling tips.