Chairman's Reserve
Inspiring Confident Cooks to Embrace a Top Tier Brand
When the Chairman’s Reserve Meats brand team wanted to raise awareness of how their high-quality beef and pork can inspire greater creativity in the kitchen, we created a campaign that encouraged food-loving consumers to channel their inner chef, be brave when cooking new dishes and take their meals to the next level.
We produced an integrated B2C campaign called “Unleash Your Chefspiration.” It included digital and video ads that generated 59,000+ impressions and encouraged confident cooks to follow the lead of chefs who cook with Chairman’s Reserve products.
Creating an Oasis of Zen in a Hectic World.
When Tyson Fresh Meats sought to increase awareness and engagement with its Open Prairie Natural brand, my creative team developed a character who invites customers seeking all-natural, minimally processed products to embrace a state of mind we call Food Zen. The introduction of our character was so well received that the Open Prairie team asked us to expand the campaign with more elements in additional markets.
