To help introduce Santander's Extra 20 Checking account to the world, we created an out of home campaign targeting public transportation in and around Boston. The messaging was simple, "The extra 20 checking account isn't a promo, it's just how we do business." To reinforce this message visually and grab people’s attention, images were created using a $20 bill. The original campaign was so successful that we were asked to do a second station takeover for the Real Change campaign.