We were looking for a fun way to create engaging content for Jack Daniels social and blog posts. Working with a small in house production team, we created this quick instructional video for how to make the perfect seasonal drink "The Single Barrel Fall Fashioned". The Old Fashioned is a staple. But part of what makes time-tested cocktails so appealing is their capacity to be altered while still maintaining their classic core. We substituted seasonal ingredients to recreate this classic.
A Global Management Meeting was to be held in Boston. Many of the participants were from out of town and would be looking for things to do after the daily sessions.
We thought it would be great bonus to give them a quick reference guide of some of our favorite places around the city. Stylistically, antique maps of city neighborhoods were used and printed on craft paper to evoke an old-time feel and match the Jack Daniel's branding. This project had to be done quick and produced all in house.
The spreads featured here were my contribution. I also helped print and assemble a dozen of these custom books over a two day period.