To help Blue Cross promote their Online Health Tools, we created content to motivate people in making small healthy life choices everyday. By focusing on diet and exercise we provided information and support about how to get and stay healthy in a way that fit naturally with people’s lives.
We also produced a series of podcasts that ran as Spotify playlists. Each playlist was based around exercise or healthy eating. The exercise podcasts feature a voice over of a trainer guiding the user through a workout, while the music is used to time each step of the workout. The healthy eating podcasts walk the user through a given recipe, while music is used as a timer to measure prepping and cooking times.
The Spotify playlists were promoted through social channels with traditional posts, animated GIFs and Facebook Canvas ads.