Makarne is a small garage building beautiful custom made bikes.
Building a custom motorcycle is a craft that requires meticulous attention to detail and enormous passion. Passion that boarders on madness. It's this obsession and never ending quest to build the perfect bike that this campaign is based on.
The simple look of the campaign lends itself to a wide range of uses and reflects the minimal, elegant look of the bikes. Designed for print and OOH, users will also have the option to order through social media large scale stencil that they can apply to the floor or wall of their garage or parking space. The stencils will be free and can be ordered simply by posting a picture of your garage/parking space or motorcycle using the #ObsessionNotRequired. Stencils can come in sections that can be collected or in one large entire poem.
Copy is taken from a poem by Charles Bukowski.