As a result of the complex nature of financial advising and annuities, Nationwide was looking for a tool to help both their financial advisors and their clients.
These 2-3 minute videos were created to introduce the client to the benefits of Nationwide New Heights fixed indexed annuity and the High Point 365 Lifetime Income Benefit rider. They help simplify the complexities of annuities and facilitate the point-of-sale conversation between a client and financial advisor.
In support of Summit and New Heights fixed indexed annuities, Nationwide was looking for a way to release and promote these new videos.
By leveraging the large social network of Nationwide, we were able to raise awareness and promote the videos with both organic and paid posts. A email campaign was also created for financial advisors that highlighted how the videos can be used as a conversation started and help boost sales.
Lastly we created a direct mail piece to bring a tangible element to the campaign. The box provided the opportunity to deliver annuity information and reinforce the Nationwide as a valuable partner in financial planning.